THE CULTURE MAP

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THE CULTURE MAP
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Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.
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Based on her work at INSEAD, the “Business School for the World” based in Paris, Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. She combines a smart analytical framework with practical, actionable advice for working in a global world. Whether you need to motivate employees, delight clients, or simply organize a conference call among members of a cross-cultural team, the eight dimensions featured in The Culture Map will help you improve your effectiveness. By analyzing the positioning of one culture relative to another, the dimensions enable you to decode how culture influences your own international collaboration.
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