RED OCEAN TRAPS

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RED OCEAN TRAPS
€9.70

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Competing in existing markets is growing less profitable, so companies must find ways to create new markets. But despite much investment and commitment, companies find it extraordinarily difficult to establish new markets spaces.
Instead, they get caught in Red Ocean Traps.
OR
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Bestselling authors W. Chan Kim and Renée Mauborgne argue that to avoid being trapped in old markets and to find their Blue Oceans, executives need to: . Focus on attracting new customers . Worry less about segmentation . Understand that market creation is not synonymous with either technological innovation or creative destruction . Stop focusing on premium versus low-cost strategies
Additional Information

Additional Information

Author CHAN KIM ; MAUBORGNE
Publisher Harvard Business Review
ISBN 9781633692664
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