CORPORATE STRATEGY Tools for Analysis and Decision-Making

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CORPORATE STRATEGY Tools for Analysis and Decision-Making
€42.00

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Written for students and managers, this concise textbook arms readers with the tools needed to make good decisions on corporate strategy issues and to perform sound analysis of the corporate strategy decisions of others.
By focusing on the active application of concepts to problems, readers are guided through the process of applying correct frameworks to real-world business and managements situations.
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Many companies are not single businesses but a collection of businesses with one or more levels of corporate management. Corporate strategy refers to how they compete. This book arms readers with research-based tools needed to make good corporate strategy decisions of others. Readers will learn how to do the analysis for answering questions such as "Should we pursue an alliance or an acquisition to grow?", "How much should we integrate this acquisition?" and "Should we divest this business?". The book draws on the authors' wealth of research and teaching experience. A range of learning aids, including easy-to-comprehend examples, decision templates, and FAQs, are provided in the book and on a rich companion website.
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Additional Information

Author PURANAM ; VANNESTE
Publisher Cambridge
ISBN 9781107544048
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