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  1. LEADING TRANSFORMATION : How to take charge of your company's future
    €28.00

    NEW TOOLS TO OVERCOME THE HUMAN BARRIERS TO CHANGE Learn More
  2. THE INNOVATION MANUAL
    €33.00

    Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market. Learn More
  3. GLOBAL CHALLENGES IN RESPONSIBLE BUSINESS
    €30.00

    Corporate responsibility has gone global. It has secured the attention of business leaders, governments and NGOs to an unprecedented extent. Increasingly, it is argued that business must play a constructive role in addressing massive global challenges. Business is not responsible for causing most of the problems associated with, for example, extreme poverty and hunger, child mortality and HIV/AIDS. Learn More
  4. VALUE NEGOTIATION How to finally get the win-win right
    €47.00

    Value Negotiation: How to Finally Get the Win-Win Right examines the complicated world of negotiation and provides a simple and practical approach in helping negotiators learn how to consistently deliver the most possible value at the lowest possible risk in the widest range of situations. Learn More
  5. GLOBAL BANKING 3rd edition
    €68.00

    This book attempts to reassess the continuing transformational process of global banking and finance - its causes, its course, and its consequences. It begins with an overview of the most recent developments and goes on to examine the major dimensions of international commercial and investment banking, including money and foreign exchange markets, debt capital markets, international bank lending, derivatives, asset-based and project financing, and equity capital markets. Later, the various advisory businesses -- mergers and acquisitions, privatizations, institutional asset management, and private banking - are analyzed. In each case, the factors that distinguish the winners from the losers are identified. This is brought together in the final section of the book, which deals with problems of strategic positioning and execution, as well as critical risk issues and regulations. Learn More
  6. STRATEGIC MARKETING FOR THE C-SUITE A review of the Research Literature and its Relevance to Senior Executives.
    €127.00

    This book is structured in four steps: First, it examines the meaning of the phrase "strategic marketing" to help define the scope of the literature review and the role of the CMO in the firm, drawing on both he academic and practitioner literature. The second step identifies the key domains and associated issues that are currently relevant to the CMO and C-suite including the value of marketing to the firm, managing the new digital market space, achieving profitable growth through innovation, marketing capabilities as a source of competitive advantage, and addressing society's major concerns. The third step reviews the marketing literature relating to these five domains, and, in doing so, identifies the key research themes within each domain, and draws conclusions on these themes and overall conclusions on the domain itself. The fourth and final step summarizes what we learn from a decade's worth of research on strategic marketing, draws conclusions on the validity of earlier research, and discusses the implications for the field of academic marketing. Learn More
  7. CORPORATE STRATEGY Tools for Analysis and Decision-Making
    €42.00

    Written for students and managers, this concise textbook arms readers with the tools needed to make good decisions on corporate strategy issues and to perform sound analysis of the corporate strategy decisions of others. By focusing on the active application of concepts to problems, readers are guided through the process of applying correct frameworks to real-world business and managements situations. Learn More
  8. physioeconomics
    €48.00

    The basis for long-run economic growth. Learn More
  9. PERFORMANCE & PROGRESS - ESSAYS ON CAPITALISM, BUSINESS AND SOCIETY
    €110.00

    The book offers perspectives from two distinct intellectual domains: social science and philosophy. Scholars in social science (including economics, management, and sociology) tend to study performance. Ideas of progress, on the other hand, tend to fall more under the purview of philosophers (in particular social and political philosophers). Further, to obtain an insider's view on practice and possibilities, the volume includes essays from a handful of thoughtful business leaders. Learn More
  10. MAKING INNOVATION LAST: VOLUME 2 - SUSTAINABLE STRATEGIES FOR LONG TERM GROWTH
    €121.00

    Innovation is judged by the products and services that an organization creates. The challenge for firms is to keep producing these innovative products in the long term. While many books deal with the management of an innovation project, this book considers the long-term success of a firm. Authored by a trio of scholars who provide a comprehensive framework explaining what it takes to create long-term growth, this two-volume book examines the internal conditions that encourage sustainable innovation in a multidisciplinary approach. Exploring the practical aspects of launching new innovations in the market, the importance of customer involvement and new areas for further research, it explores innovation through both a technical and market point of view. This definitive work not only reflects the major schools of thought but helps managers to assess their firm's ability to generate sustained growth. Learn More

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