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  1. THE RISK - DRIVEN BUSINESS MODEL
    €35.00

    Risk has been defined as the potential for losing something of value. In business, that value could be your original investment or your expected future returns. Learn More
  2. WORKING IDENTITY
    €27.00

    Unconventional Strategies for Reinventing Your Career Learn More
  3. STRATEGIC MARKETING FOR THE C-SUITE A review of the Research Literature and its Relevance to Senior Executives.
    €115.00

    This book is structured in four steps: First, it examines the meaning of the phrase "strategic marketing" to help define the scope of the literature review and the role of the CMO in the firm, drawing on both he academic and practitioner literature. The second step identifies the key domains and associated issues that are currently relevant to the CMO and C-suite including the value of marketing to the firm, managing the new digital market space, achieving profitable growth through innovation, marketing capabilities as a source of competitive advantage, and addressing society's major concerns. The third step reviews the marketing literature relating to these five domains, and, in doing so, identifies the key research themes within each domain, and draws conclusions on these themes and overall conclusions on the domain itself. The fourth and final step summarizes what we learn from a decade's worth of research on strategic marketing, draws conclusions on the validity of earlier research, and discusses the implications for the field of academic marketing. Learn More
  4. THE INNOVATION MANUAL
    €33.00

    Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market. Learn More
  5. THE INNOVATOR'S METHOD - Bringing the Lean Startup into your Organization
    €29.00

    Have you ever come up with an idea for a new product or service but didn't take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company -perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven't known how to take the next step, you need to understand what the authors call "the innovator's method"- a set of tools emerging from lean start-up; design thinking, and agile software development that are revolutionizing how new ideas are created, refined, and brought to market. Learn More
  6. Mine your language
    €15.00

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