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  1. BLUE OCEAN STRATEGY - The expanded edition of the international bestseller

    Regular Price: €29.00

    Special Price €23.00

    How to create uncontested market space and make the competition irrelevant. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space - and making the competition irrelevant. Learn More


    How should you grow your organization? It's one of the most challenging questions an executive team faces - and the wrong answer can break your firm. The problem is most firms' growth strategies emphasize just one type of growth - some focus on organic growth, other on M&A. When these strategies falter, the common response is simply to try harder - but firms falling into this "implementation trap" usually end up losing out to a competitor whose approach is more inclusive. Learn More

    Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together. Learn More
  5. STRATEGIC MARKETING FOR THE C-SUITE A review of the Research Literature and its Relevance to Senior Executives.

    This book is structured in four steps: First, it examines the meaning of the phrase "strategic marketing" to help define the scope of the literature review and the role of the CMO in the firm, drawing on both he academic and practitioner literature. The second step identifies the key domains and associated issues that are currently relevant to the CMO and C-suite including the value of marketing to the firm, managing the new digital market space, achieving profitable growth through innovation, marketing capabilities as a source of competitive advantage, and addressing society's major concerns. The third step reviews the marketing literature relating to these five domains, and, in doing so, identifies the key research themes within each domain, and draws conclusions on these themes and overall conclusions on the domain itself. The fourth and final step summarizes what we learn from a decade's worth of research on strategic marketing, draws conclusions on the validity of earlier research, and discusses the implications for the field of academic marketing. Learn More
  6. physioeconomics

    The basis for long-run economic growth. Learn More

    Competitive Supply Chains focuses on European and Asian companies which have found innovative ways of orchestrating effective systems. It not only promotes designing streamlined, simplilfied, and robust processes, but also encourages devising economic incentives to align the divergent interests of supply chain players. In response to the fact that in developed countries the service sector has become the largest contributor to GDP, the author discusses the capacity and resource management problems in service supply chains. Learn More
  8. X - TEAMS

    How to build teams that lead, innovate and succeed? Why do good teams fail? They're looking inward, not outward. Learn More

    Unconventional Strategies for Reinventing Your Career Learn More

    Risk has been defined as the potential for losing something of value. In business, that value could be your original investment or your expected future returns. Learn More

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