MAKING INNOVATION LAST / VOLUME 1 - SUSTAINABLE STRATEGIES FOR LONG TERM GROWTH

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MAKING INNOVATION LAST / VOLUME 1 - SUSTAINABLE STRATEGIES FOR LONG TERM GROWTH
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Innovation is judged by the products and services that an organization creates. The challenge for firms is to keep producing these innovative products in the long term.
While many books deal with the management of an innovation project, this book considers the long-term success of a firm.
Authored by a trio of scholars who provide a comprehensive framework explaining what it takes to create long-term growth, this two-volume book examines the internal conditions that encourage sustainable innovation in a multidisciplinary approach.
Exploring the practical aspects of launching new innovations in the market, the importance of customer involvement and new areas for further research, it explores innovation through both a technical and market point of view.
This definitive work not only reflects the major schools of thought but helps managers to assess their firm's ability to generate sustained growth.
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Innovation is judged by the products and services that an organization creates. The challenge for firms is to keep producing these innovative products in the long term. While many books deal with the management of an innovation project, this book considers the long-term success of a firm. Authored by a trio of scholars who provide a comprehensive framework explaining what it takes to create long-term growth, this two-volume book examines the internal conditions that encourage sustainable innovation in a multidisciplinary approach. Exploring the practical aspects of launching new innovations in the market, the importance of customer involvement and new areas for further research, it explores innovation through both a technical and market point of view. This definitive work not only reflects the major schools of thought but helps managers to assess their firm's ability to generate sustained growth.
Additional Information

Additional Information

Author GATIGNON ; GOTTELAND ; HAON
Publisher PALGRAVE MACMILLAN
ISBN 9781137560964
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