W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review.
This book brings the best of those articles together all in one place.
Piece by piece, these articles explain the process of creating "blue oceans" -uncontested market spaces, untainted by competition.
Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide- tools that have come to make up the blue ocean strategy framework. This collection also features the author's latest Harvard Business Review article, "Red Ocean Traps".