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The authors offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them.
Blue ocean leadership works because the managers' "customers"―that is, the people managers oversee and report to―are involved in identifying what's effective and what isn't.
Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets.
