Faculty books

Practical and provocative, this book is an essential resource for all teams seeking to strengthen their innovative prowess. Learn More

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The only way to become a leader is to start acting like one. So what are you waiting for? The problem is you're busy executive on today's demands. You know you have to carve out time from your day job to build your leadership skills, but it's easy to let immediate problems and old mind-sets get in the way. Learn More

How to unlock value from your alliances and partnerships. This book explains why and how you can seize the benefits from your business's network of alliances with customers, suppliers and competitors. Learn More

Proven steps to inspire confidence and seize new growth. From the authors who brought you one of the most iconic and impactful strategy books ever written & changed the language of business forever with the powerful concepts of "Red Oceans" and "Blue Oceans" comes BLUE OCEAN SHIFT! Learn More

A collection of short, bite-sized nuggets of insight into the psychological ups and downs of the leadership journey from one of the world's top thinkers on leadership. Learn More

Have you ever come up with an idea for a new product or service but didn't take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company -perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven't known how to take the next step, you need to understand what the authors call "the innovator's method"- a set of tools emerging from lean start-up; design thinking, and agile software development that are revolutionizing how new ideas are created, refined, and brought to market. Learn More

Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market. Learn More

This book is structured in four steps: First, it examines the meaning of the phrase "strategic marketing" to help define the scope of the literature review and the role of the CMO in the firm, drawing on both he academic and practitioner literature. The second step identifies the key domains and associated issues that are currently relevant to the CMO and C-suite including the value of marketing to the firm, managing the new digital market space, achieving profitable growth through innovation, marketing capabilities as a source of competitive advantage, and addressing society's major concerns. The third step reviews the marketing literature relating to these five domains, and, in doing so, identifies the key research themes within each domain, and draws conclusions on these themes and overall conclusions on the domain itself. The fourth and final step summarizes what we learn from a decade's worth of research on strategic marketing, draws conclusions on the validity of earlier research, and discusses the implications for the field of academic marketing. Learn More